I designed Emily and Robbie's Save the Date postcard this week. I like to creatively respond to the elements I start with. For example, Whitney Carlson of Dove Wedding Photography sent me an engagement photo of one of her couples: Emily and Robbi. The photo is urban with concrete structures in the background, with a splash of an organic element (i.e. dirt). The picture is dynamic with diagonals created from the concrete structure in the background. So I wanted the type to interact with the background--not interrupt it but rather sit nicely within or on top of the background.
Emily and Robbie's colors are raspberry and navy. Good shot Whitney. They look so happy with each other.
Saturday, May 31, 2008
Thursday, May 29, 2008
Imaje Summer Promotion
Heard from an old friend from Imaje last week. The company has developed a new identity since the last time we spoke. It's simple, clean, and powerful, yet fun and exciting. Markem-Imaje develops machinery that prints on various packaging for tracking and identification. In fact the small barcodes you find on postcards shipped from the post office are printed with their products. Copied directly from the website, "Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems." Read more about Markem-Imaje at www.markem-imaje.com.
They needed a postcard to market their summer promotion. This is what we developed in order to remain consistent with their current identity:
They needed a postcard to market their summer promotion. This is what we developed in order to remain consistent with their current identity:
Thursday, May 22, 2008
Portraits Postcard
Just sent off the final files for the Perimeter Ladies Ministry Summer Interview Series for Young Women. They call it 1000 Portraits Paint One Picture. Each week, there will be an interview with a super cool young lady, served along with yummy desserts and coffee. As far as the design goes, we were going for stylish, inviting, comfortable, warm, yet still conveying our concept of portraits (i.e. interviews that paint a portrait).
This is a great solution for them. I'm very excited about our result. It really suits the environment and the ultimate goals of the series. Here are some of the other concepts we liked a lot but didn't feel fit the right solution.
They're young, high fashion, and magazine style. But ultimately, they don't convey the right mood. They're too glitzy-formal. Getting away from the risk of singling out particular types of women, we decided to go more abstract---more object oriented. Here are some favorites.
The apple option points to our innate common ground, sin, which started with a piece of fruit. I really enjoyed this project. Can you tell?
This is a great solution for them. I'm very excited about our result. It really suits the environment and the ultimate goals of the series. Here are some of the other concepts we liked a lot but didn't feel fit the right solution.
They're young, high fashion, and magazine style. But ultimately, they don't convey the right mood. They're too glitzy-formal. Getting away from the risk of singling out particular types of women, we decided to go more abstract---more object oriented. Here are some favorites.
The apple option points to our innate common ground, sin, which started with a piece of fruit. I really enjoyed this project. Can you tell?
Wednesday, May 21, 2008
Jeffrey Hardy's work is now available on iTunes!
Thursday, May 15, 2008
Perimeters Night of Worship
The past several weeks have been exciting for God's given me the opportunity to concept on several projects involving my faith. I also get to serve in the choir occasionally when I'm not traveling to shoot a wedding. These two areas of service, design and music, come together is this latest project where several worship leaders will lead the congregation in worship on Sunday evening, June 8th, while being recorded to a CD–hence "Night of Worship". Here is the design direction chosen for the CD's cover.
The textures are contemporary and the tower points to the location. As communications manager Scott Logan put it (paraphrased), "This cover is particular to Perimeter. Without it, any church could claim the design. The tower makes this design unique."
The textures are contemporary and the tower points to the location. As communications manager Scott Logan put it (paraphrased), "This cover is particular to Perimeter. Without it, any church could claim the design. The tower makes this design unique."
Tuesday, May 6, 2008
Jessica & Alex's Awesome Invite
I'm trying something new! Thanks Jessica for being my sweat guinea pig! Jessica and Alex are atypical, non-traditional, hey-let's-go-for-it people. They'll be getting married outside at the R-Ranch in Dahlonega this coming June, and I have the honor of being the primary shooter at their wedding! Jessica didn't want to do the traditional white invitation pressed on rag paper. She wanted something that fit her style, so we decided to do some state-of-the-ART digital printing on watercolor paper. It's a 5x5 trifold that we put in a white envelope. Here is the design result:
I love this product, and any designer who knows me could pin point my taste. Jessica's older sister, Whitney Carlson of Dove Wedding Photography, shot the photos in Nashville. Read her post about the engagement sessions here:
P.S. Note to all of you thinking of sending square stationary through the Postal Service: it costs $0.17 extra per envelope seeing as how the square dimensions do not fit nicely in the machines and must be hand fed.
I love this product, and any designer who knows me could pin point my taste. Jessica's older sister, Whitney Carlson of Dove Wedding Photography, shot the photos in Nashville. Read her post about the engagement sessions here:
P.S. Note to all of you thinking of sending square stationary through the Postal Service: it costs $0.17 extra per envelope seeing as how the square dimensions do not fit nicely in the machines and must be hand fed.
Monday, May 5, 2008
Julie and Charlie's Shining Engagement Shoot
We held our breath hoping it wouldn't rain on our Sunday evening engagement shoot in Dunwoody, Georgia, and sure enough, it turned into a beautiful session! Julie and Charlie will be getting married on this Chattahoochee River bank in October. I can't wait! This particular river bank belongs to Charlie's mom, who has done a wonderful job landscaping the front and back yard. There are so many great places to hang out and take photos. We had a hard time narrowing it down to just a handful! The great Becca Hayes was my third arm during the session helping direct the light, keep up with equipment, and make us laugh. Here are a few more of my favorites from the day.
Aren't Julie's eyes stunning?
I look forward to the wedding!
Aren't Julie's eyes stunning?
I look forward to the wedding!
Subscribe to:
Posts (Atom)