Imaje Summer Promotion

Heard from an old friend from Imaje last week. The company has developed a new identity since the last time we spoke. It's simple, clean, and powerful, yet fun and exciting. Markem-Imaje develops machinery that prints on various packaging for tracking and identification. In fact the small barcodes you find on postcards shipped from the post office are printed with their products. Copied directly from the website, "Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions, offering a full line of reliable and innovative inkjet, thermal transfer, laser, print and apply label systems and RFID-based systems." Read more about Markem-Imaje at www.markem-imaje.com.

They needed a postcard to market their summer promotion. This is what we developed in order to remain consistent with their current identity:

Portraits Postcard

Just sent off the final files for the Perimeter Ladies Ministry Summer Interview Series for Young Women. They call it 1000 Portraits Paint One Picture. Each week, there will be an interview with a super cool young lady, served along with yummy desserts and coffee. As far as the design goes, we were going for stylish, inviting, comfortable, warm, yet still conveying our concept of portraits (i.e. interviews that paint a portrait).



This is a great solution for them. I'm very excited about our result. It really suits the environment and the ultimate goals of the series. Here are some of the other concepts we liked a lot but didn't feel fit the right solution.







They're young, high fashion, and magazine style. But ultimately, they don't convey the right mood. They're too glitzy-formal. Getting away from the risk of singling out particular types of women, we decided to go more abstract---more object oriented. Here are some favorites.





The apple option points to our innate common ground, sin, which started with a piece of fruit. I really enjoyed this project. Can you tell?

Jeffrey Hardy's work is now available on iTunes!

Jeffrey Hardy has been hard at work promoting his new self-titled EP, which is now available on iTunes, Rhapsody, Napster, and Amazon MP3. We printed up some one-sided full-color postcards for him and his team to market the newly available purchasing options. Here is the design: