Thursday, May 22, 2008

Portraits Postcard

Just sent off the final files for the Perimeter Ladies Ministry Summer Interview Series for Young Women. They call it 1000 Portraits Paint One Picture. Each week, there will be an interview with a super cool young lady, served along with yummy desserts and coffee. As far as the design goes, we were going for stylish, inviting, comfortable, warm, yet still conveying our concept of portraits (i.e. interviews that paint a portrait).



This is a great solution for them. I'm very excited about our result. It really suits the environment and the ultimate goals of the series. Here are some of the other concepts we liked a lot but didn't feel fit the right solution.







They're young, high fashion, and magazine style. But ultimately, they don't convey the right mood. They're too glitzy-formal. Getting away from the risk of singling out particular types of women, we decided to go more abstract---more object oriented. Here are some favorites.





The apple option points to our innate common ground, sin, which started with a piece of fruit. I really enjoyed this project. Can you tell?

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