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This is a great solution for them. I'm very excited about our result. It really suits the environment and the ultimate goals of the series. Here are some of the other concepts we liked a lot but didn't feel fit the right solution.
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They're young, high fashion, and magazine style. But ultimately, they don't convey the right mood. They're too glitzy-formal. Getting away from the risk of singling out particular types of women, we decided to go more abstract---more object oriented. Here are some favorites.
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The apple option points to our innate common ground, sin, which started with a piece of fruit. I really enjoyed this project. Can you tell?
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